Our primary area of research involves the development of quantum-based emotion algorithms.

Prior research focused on the following key areas of E-Theory: Emotional Relativity of how humans conceptualise their view of affect; our Emotion Clustering algorithm, based on LSA, Emotion Mapping to discern a structure of emotion flow and discovering novel emotion types; The Time Helix as a novel way to visualise emotions with respect to time, spawning novel theories regarding the nature of time itself; and The General Principle of Emotion, describing a mathematical theory of measuring perception and emotion by capturing what we call delta emotions.